Sometimes we need to stop, step back and get back to basics…. Re-evaluate the CORE of our product, service or mission. When you feel like things are spinning a little too fast, it’s time to slow down. Today I’m unplugging completely to get back to basics and dial everything back in. I’ve been reading Rework, the book written by the founders of 37 Signals (who produced Basecamp, Highrise and a host of other simple, amazing, million dollar products). It’s BRILLIANT. Even with a masters degree in administration and years of experience and training under my belt, I still believe this book is bar none the best business book out there. Their philosophies are simple, brilliant and RIGHT. Enough with all the fluff and busy-ness that distract us, get back to basics and strengthen what matters most.